Personal travel management: the adoption and consideration of travel‐related strategies

Traveler behavior plays a role in the effectiveness of travel demand management (TDM) policies. Personal travel management is explored in this paper by analyzing individuals' adoption and consideration of 17 travel‐related alternatives in relation to socio‐demographic, mobility, travel‐related attitude, personality and lifestyle preference variables. The sample comprises 1282 commuters living in urban and suburban neighborhoods of the San Francisco Bay Area. Among the findings: females were more likely to have adopted/considered the more ‘costly’ strategies; those with higher mobility were more likely to have adopted/considered travel‐maintaining as well as travel‐reducing strategies; and those who like travel and want to do more are less likely to consider travel‐reducing strategies. These findings, when combined with those of earlier work on this subject, present a compelling argument for the need to further understand traveler behavior – particularly in response to congestion and TDM policies.