| 斯堪尼亚:展出的不是车而是文化和信心 |
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| 引用本文： | 于占波.斯堪尼亚:展出的不是车而是文化和信心[J].商用汽车,2011(9):63-64. |
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| 作者姓名： | 于占波 |
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| 摘 要： | 如果要评选本次上海国际车展商用车展区的人气王,斯堪尼亚"红珍珠"(RedPearl)当仁不让。这是已有120年历史的斯堪尼亚首次参加在中国本土举行的国际汽车展,虽然展车数量不多,展位面积也不大,但由于"红珍
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| 关 键 词： | 卡车 珍珠 中国市场 中国战略 高端市场 文化 驾驶室 自动变速器 国际汽车展 信心 |
Scania Demonstrate More Corporate Culture and Confidence Than Vehicles at Auto Shanghai 2011 |
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| Abstract: | Scania, 120-year history of auto-maker, participated in such a large scale international auto show held in China for the first time. Though few models of vehicles in a considerable small space inside the exhibition hall, Scania was still one of the most attractive platforms during the event due to the presentation of Scaniared pearl. |
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