| 市场营销中的文化因素分析 |
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| 引用本文： | 马建翠.市场营销中的文化因素分析[J].武汉航海(武汉航海职业技术学院学报),2007(1). |
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| 作者姓名： | 马建翠 |
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| 作者单位： | 湖南工业大学 湖南412008 |
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| 摘 要： | 随着经济的发展,人们生活的改善,纯粹的物质生产已经不能满足人们的需要,人们要求在使用物质产品的同时能够得到精神的享受。因此在生产经营当中注入文化因素已成为一种趋势,文化营销已成为企业突现自己的一种有效方式。
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| 关 键 词： | 市场营销 文化 企业文化 |
An Analysis of Cultural Factors in Marketing |
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| MA Jian-cui.An Analysis of Cultural Factors in Marketing[J].Wuhan Marine(Journal of Wuhan Marine College),2007(1). |
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| Authors: | MA Jian-cui |
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| Abstract: | With the improvement of both the economy and the well-being of its citizens, pure material production is no longer able to meet demands. People expect to gain spiritual enjoyment when utilizing material products. Thus, to instill cultural factors into the production process is increasingly becoming a trend and culture-based marketing an efficient way for an enterprise to advertise itself. |
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| Keywords: | Marketing Culture Enterprise culture |
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