船舶管理公司的市场营销战略

船舶管理业的迅猛发展意味着船舶管理公司将不断地寻求保持竞争力的新途径,这主要表现在提高服务质量、采取市场准入战略、建立战略位置等方面。然而,在船舶管理专业化服务中,建立和保持客户关系也是至关重要的,需要在资金、社会关系、员工培养以及巩固市场战略经营等方面进行大量投入。船舶管理公司建立长期客户关系将确保客户数量、减少转交费用以及获得主动性和竞争性。

On the Marketing Strategy in Ship Management Co.

The dramatic growth in the ship management industry means that companies are increasingly seeking ways of ensuring competitiveness. Efforts have mainly concentrated on the improvement of the quality of the service, market entry strategies, establishment in strategic location. Nevertheless, building of client relationships is very important that will require investments of financing, social mature, training of personnel and the consideration of marketing. Ship management companies that build long-term client relationships will ensure client retention, reduce transaction costs and achieve differentiation and competitiveness.