基于二元有序概率的共享单车满意度评估方法

城市共享单车是城市绿色交通系统的组成部分,是服务公众短距离出行和公共交通接驳换乘的重要方式,在解决城市交通出行"最后一公里"问题等方面发挥了积极作用.为科学评估城市共享单车服务的满意度,采用问卷调查法和实地踏勘法采集了宁波市1212个共享单车用户有效样本,利用统计学方法构建二元有序概率(bivariate ordere...

An Evaluation Method for Bicycle Sharing Satisfaction Based on a Bivariate Ordered Probit Model

As an integral part of the urban green transportation system, bicycle sharing is an important way to serve the public for short-distance travel and public transport interchange, playing an active role in solving the"last mile"of urban transportation.A valid sample of 1 212 bicycle-sharing users in Ningbo is collected using questionnaires and field surveys to assess the satisfaction of bicycle-sharing services.Also, a bivariate-ordered-probit(BOP)model is constructed using statistical methods to analyze the factors influencing bicycle sharing satisfaction and calculate the marginal effects of significant influencing factors.The BOP model is used to quantify the utility of the factors influencing bicycle sharing satisfaction and usage.The results show that it can quantify the factors influencing the frequency and satisfaction of bicycle sharing.Gender, age, education, household ownership, usual travel mode, and trip distance are statistically significant factors influencing satisfaction with bicycle sharing services in the city.From user needs and service perceptions, the main problems of the existing service and the aspects that need to be optimized are understood to improve the quality of bike-sharing service and users'travel experience.