产品开发过程中产品策划流程的探讨 |
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引用本文: | 王镭,白羽林.产品开发过程中产品策划流程的探讨[J].天津汽车,2010(8):15-18. |
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作者姓名: | 王镭 白羽林 |
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作者单位: | 王镭(天津一汽夏利汽车股份有限公司);白羽林(天津市富士通天电子有限公司) |
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摘 要: | 文章阐述了在产品开发流程中产品策划的定义、作用和地位,详细描述了产品策划和商品企划的流程、内容和作用,并针对现有流程的一些问题进行了讨论,通过详尽的具体策划开发案例来说明问题,体现了策划流程在整车开发中的重要性。
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关 键 词: | 产品开发 产品策划 商品企划 流程 |
Discussion about Product Plan Process in the Product Development |
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Abstract: | This paper introduces the definition,function and position of the product plan in the product development and details the process,contents,function of the product plan and business projects.Then,the paper discusses the problems of the existing process.The concrete plan development case in detail shows the importance of plan in the process of vehicle development. |
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Keywords: | Product development Product plan Business projects Process |
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