| 公路零担货运自建营业网点的SWOT分析 |
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| 引用本文： | 王瑞,马晓燕.公路零担货运自建营业网点的SWOT分析[J].交通科技与经济,2012(1):117-119. |
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| 作者姓名： | 王瑞 马晓燕 |
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| 作者单位： | 长安大学经济与管理学院,陕西西安,710064 |
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| 摘 要： | 对于公路零担货运行业来讲,＂规模化生产、集约化经营＂是未来的发展方向。由于交通运输业的网络经济特性,公路零担货运企业实现规模化生产必须扩大企业下属营业网点的规模,完善营业网络。对目前公路零担货运企业扩大营业网点的方式进行SWOT分析,提出公路零担物流企业扩大营业网点规模,完善营业网络的发展策略。
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| 关 键 词： | 公路零担货运 零担货运 SWOT分析法 自建网点 |
The SWOT Analysis of Road LTL Logistics Enterprises to Self-built Business Outlets |
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| WANG Rui,MA Xiao-yan.The SWOT Analysis of Road LTL Logistics Enterprises to Self-built Business Outlets[J].Technology & Economy in Areas of Communications,2012(1):117-119. |
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| Authors: | WANG Rui MA Xiao-yan |
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| Institution: | (School of Economics and Management Chang＇an University,Xi＇an 710064,China) |
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| Abstract: | For the road LTL logistics industry,＂the large-scale production and intensive managementis＂ is road LTL logistics industry＇s development direction in the future.Because the economic characteristics of transportation networks,road LTL logistics enterprises must expand the scale of business outlets,improve the business network.In this paper,the SWOT analysis is using to analyze the approachs of road LTL logistics enterprises to construct business outlets,propose the development strategy.of road LTL logistics enterprises to expand the scale of business networks,and improve the business network. |
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| Keywords: | road LTL logistics LTL（less-than-carload lot） the SWOT analysis set up business outlets by oneself |
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