Using a weight-assessing model to identify route choice criteria and information effects

Shortest-path (minimum travel time) routing has been adopted over the past few decades. However, many studies have shown that a driver’s route and the shortest path differ widely in significant ways, and that most drivers use several criteria in selecting their routes. Since route choice criteria have been the subject of controversy, this study develops an individual behavioral-based mechanism for exploring the crucial criteria affecting drivers’ route-selection decisions. On the basis of the weight-assessing model and the habitual domain theory, this study presents the dynamic change of route choice criteria according to their dynamic weights. Furthermore, the effects of information on drivers’ route-formulating behaviors are investigated as well in order to provide some valuable suggestions for implementing Advanced Traveler Information Systems (ATIS) in the future. An empirical study in Taipei City was conducted to show the feasibility and applicability of our proposed method and the empirical results indicate excellent performance in practice.