| 汽车概念营销策略分析 |
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| 引用本文： | 霍太林.汽车概念营销策略分析[J].辽宁省交通高等专科学校学报,2008,10(6). |
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| 作者姓名： | 霍太林 |
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| 作者单位： | 辽宁省交通高等专科学校,辽宁沈阳,110122 |
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| 摘 要： | 随着汽车市场竞争的加剧，概念营销开始受到汔车厂商的重视，并得到了广泛的应用。本文对汽车厂商在概念营销过程中所遇到的问题进行了初步的探讨。
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| 关 键 词： | 汽车 营销 概念营销 |
The Strategy of Automobile Concept Marketing |
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| Huo Tailin.The Strategy of Automobile Concept Marketing[J].Journal of Liaoning Provincial College of Communications,2008,10(6). |
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| Authors: | Huo Tailin |
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| Abstract: | As the competition of automobile market intensified,concept marketing begins to be paid attention on by the car companies,and also be applied extensively.This article makes the elementary discussions on some problems the car companies faced in the process of concept marketing. |
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| Keywords: | automobile marketing concept marketing |
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