Modelling media choices in business organizations: Implications for analyzing telecommunications-transportation interactions |
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| Institution: | 1. Institute of Transport & Logistics Studies, University of Sydney Business School, The University of Sydney, Australia;2. Sydney School of Public Health, The Charles Perkins Centre, The University of Sydney, Australia;3. Centre for Primary Health Care and Equity, School of Population Health, UNSW Sydney, Australia;4. Health Equity Research and Development Unit, Sydney Local Health District, Australia;5. The Australian Prevention Partnership Centre, Australia;6. Flinders University, Australia;1. Sichuan Earthquake Agency, Chengdu, 610041, China;2. College of Earth Sciences, Chengdu University of Technology, Chengdu, 610059, China;3. Zhejiang Earthquake Agency, Hangzhou, 310013, China;4. Chengdu Geological Survey Center, China Geological Survey, Chengdu, 610081, China;1. Department of Earth Sciences, University of Dschang, P.O. Box 67, Dschang, Cameroon;2. University Institute of Technology, University of Douala, P. O. Box 8698, Douala, Cameroon;3. Institute for Geological and Mining Research, B.P. 4110, Yaoundé, Cameroon;4. Department of Earth Sciences, University of Yaoundé 1, P. O. Box 812, Yaoundé, Cameroon;5. Local Materials Promotion Authority, P. O. Box 2396, Yaoundé, Cameroon;6. Department of Biology and Vegetal Physiology, University of Yaoundé 1, P.O. Box 812, Yaoundé, Cameroon |
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| Abstract: | A framework to analyze the impact of the new electronic communication technologies on transportation systems in the business setting has been proposed. A component of the framework that focuses on the media choice processes of individuals was empirically tested using scenarios in which the physical mail media, courier services, the telephone, voice mail, and electronic mail were alternatives to complete information communication tasks. The media choice model developed in this research emphasizes the influence of the context of the communication activity on media choice. Individual and organizational characteristics are explicitly considered, along with variables describing the communication activity itself, and the relationship between the initiator and the recipient of the communication. These characteristics determine the relative importance of a set of communication attributes and personal needs which are then matched against the individual's perceptions and feelings about the media to form preferences and choices in specific contexts. Empirical results are presented using preference logit models for a series of information communication situations. Significant variations in preferences and the levels of significance of the independent variables provided evidence of the strong influence the context of the communication activity has on media choice. Implications of these results are discussed in terms of other types of business meetings which may involve choices between telecommunications media and transportation modes. The primary contribution of this research is a methodology that can be extended to rigorously analyze telecommunications-transportation interactions. The paper discusses some of the issues that need to be addressed in modelling telecommunications-transportation interactions. |
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