The market potential for plug-in hybrid and battery electric vehicles in Flanders: A choice-based conjoint analysis |
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| Authors: | Kenneth Lebeau Joeri Van Mierlo Philippe Lebeau Olivier Mairesse Cathy Macharis |
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| Affiliation: | 1. Alpen-Adria-Universität Klagenfurt, Department of Operations, Energy, and Environmental Management, Sustainable Energy Management Unit, Universitätsstrasse 65-67, 9020 Klagenfurt am Wörthersee, Austria;2. Vienna University of Economics and Business, Institute for Strategic Management, Welthandelsplatz 1, 1020 Vienna, Austria |
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| Abstract: | This paper considers the market potential for battery electric and plug-in hybrid electric vehicles in Flanders, Belgium. Making use of a large-scale survey conducted in 2011 and applying a choice-based conjoint experiment, it is predicted that by 2020, battery electric vehicles could have a market share of about 5% of new vehicles, and plug-in hybrid electric vehicles could have a share of around 7%. By 2030, these figures could increase to 15% and 29%. The speed of up-take of electric vehicles, however, is sensitive to purchase costs. |
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