| 从马斯洛需求层次论看饭店餐饮服务质量的改进 |
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| 引用本文： | 生延超.从马斯洛需求层次论看饭店餐饮服务质量的改进[J].南通航运职业技术学院学报,2006,5(1):19-22. |
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| 作者姓名： | 生延超 |
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| 作者单位： | 湖南大学,经济研究中心,湖南,长沙,410079 |
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| 摘 要： | 饭店餐饮服务质量的好坏决定着餐饮企业的顾客满意度,决定了企业的利润,因此,提升饭店餐饮服务质量刻不容缓．从餐饮企业的角度来说,马斯洛需求层次理论也界定了餐饮服务需求的层次,认真分析饭店餐饮服务需求的不同层次以及不同层次的服务存在的问题,对提升饭店餐饮服务质量有着极其重要的意义．
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| 关 键 词： | 马斯洛 需求层次理论 餐饮企业 服务质量 |
| 文章编号： | 1671-9891（2006）01-0019-04 |
| 收稿时间： | 2005-09-02 |
| 修稿时间： | 2005年9月2日 |
On Service Quality Improvement of Catering Trade from the Perspective of Maslow's Hierarchy of Needs |
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| SHENG Yan-chao.On Service Quality Improvement of Catering Trade from the Perspective of Maslow''''s Hierarchy of Needs[J].Journal of Nantong Vocational & Technical Shipping College,2006,5(1):19-22. |
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| Authors: | SHENG Yan-chao |
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| Abstract: | The service quality of catering trade decides customer degree of satisfaction and its profit as well. Hence, it's urgent to promote the service quality of restaurants. From the perspective of catering trade, the Maslow's hierarchy of needs has also limited the hierarchy of catering service demand to analyze the different levels of service demand and its existing problems. It is vital for the promotion of catering service quality. |
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| Keywords: | Maslow Theory of hierarchy of needs Catering trade Service quality |
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