| 湖南“长株潭”地区汽车售后服务市场存在的问题及解决措施 |
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| 作者单位： | 株洲职业技术学院 |
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| 摘 要： | 湖南"长(沙)株(洲)(湘)潭"地区汽车售后服务市场存在着销售与服务相脱节、维修保养价高质差、服务网络布局不合理、销售体制不规范等问题,可以通过提高消费者自我保护意识、树立品牌意识、发展MDCFS汽车销售模式等措施来解决。
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| 关 键 词： | “长株潭”地区 汽车市场 售后服务 |
Problems Existed in Hunan"Chang Zhu Tan"Automobile Post-sale Service Market and Measures of Problem Solving |
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| Authors: | Huang Minxiong |
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| Abstract: | There are the problems being disjointed between sale and service, of high price and poor quality of car upkeep, unreasonable arrangement of maintenance plants, un-standard of sale system in"Chang(Changsha)Zhu(Zhuzhou)Tan(Xiangtan)"area automobile post-sale service market. The problems can be solved by enhancing consumer's self protection consciousness, setting up brand consciousness and developing MDCFS automobile sale model. |
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| Keywords: | "Chang Zhu Tan"area automobile market post-sale service |
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