Ground travel mode choices of air arrivals at regional destinations: The significance of tourism attributes and destination contexts

The aim of this paper is to examine the air leisure arrivals’ ground travel mode choice in the context of their decision to disperse beyond the gateway. A stated choice experiment was designed to examine the dispersal and travel mode choice of leisure visitors arriving on air transport at Cairns. Results show that for a hypothetical public bus alternative, attributes such as ‘sightseeing opportunities’ and ‘driver quality’ were significant for trips made to less known destinations located south of Cairns, compared to destinations north of Cairns. Findings suggest that while travel mode attributes and trip characteristics are significant determinants of the mode choice of air leisure arrivals, the extent of their significance varied markedly across destinations. Although the data examined in this paper were collected in Cairns, this research should be of relevance to many regions interested in understanding the relationship between destination transport and dispersal of air arrivals.