| 开创中国客车行业的品牌时代 |
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| 引用本文： | 曲涛.开创中国客车行业的品牌时代[J].城市车辆,2003(3):56-57. |
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| 作者姓名： | 曲涛 |
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| 摘 要： | 21世纪是一个品牌竞争的时代。品牌已经成为企业竞争力的重要体现。本文分析了客车行业品牌建设的现状,并提出客车企业加强品牌的建议。
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| 关 键 词： | 品牌 品牌建设 市场竞争 品牌管理 |
Create times of brand in bus industries |
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| Qu Tao.Create times of brand in bus industries[J].Urban Vehicles,2003(3):56-57. |
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| Authors: | Qu Tao |
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| Abstract: | The 21st century is an era of brand competition.Enterprise brand is a hallmark of competitiveness. Thispaper analyzes the situation of bus industry brandmanagement, and proposes advice to strengthen the creationof bus brand. |
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| Keywords: | Brand Brand Development MarketCompetition Brand Management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
