Optimization of traffic demand management policy in China: towards a sustainable mode split

The rapid increase in private car use in large metropolitan areas has led to irrational travel mode splits and severe traffic problems. Traffic demand management (TDM) is an effective policy to achieve a more sustainable development of traffic systems. This study analyzes the relationships between TDM policy, mode split, and travel mode choice using Stackelberg game theory. Then, using 0–1 programming, it establishes a combination of TDM policy instruments that can achieve a more sustainable mode split in a city and provides a case study in China. The method presented in this research has strong theoretical implications for TDM policymakers.