A methodology for planning bus service

A methodology to assist transportation planners in designing bus services is developed. The methodology is most relevant for use in locations where bus service of the type being studied does not currently exist and therefore no information is available on past choice behavior, or in instances when transferability of travel models estimated in another location is difficult. The methodology assesses the sensitivity of bus service characteristics upon intended bus usage using survey data collected in Orange County, California, by the Orange County Transit District (OCTD). The methodology is based on a nonparametric statistical test developed by Kolmogorov and Smirnov.Scenarios describing hypothetical operations of bus service are presented to survey respondents who indicate their intended levels of bus usage under each situation. Significant differences between the response distributions associated with pairs of scenarios are identified and potential ridership levels, as bus operations become more favorable, are assessed. Various user segments are then identified on the basis of their levels of intended bus usage and the corresponding marketing implications associated with each segment are discussed.