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朱国强:用学习的心态成长
引用本文:杨亮.朱国强:用学习的心态成长[J].商用汽车,2011(21).
作者姓名:杨亮
摘    要:从中国客车民族品牌在欧盟市场的现有表现来看,大金龙无疑是走在最前面的.在大金龙身上,有很多事件可以成为中国客车开拓海外进程的标志性事件,比如最早明确提出企业的国际营销战略、首家进入欧盟市场、迄今为止出口国家和地区最多和唯一与欧盟顶级跨国运输公司合作,等等.

关 键 词:欧盟  制造工艺  标志性  客车企业  国际营销战略  学习  提升  民族品牌  市场开发  客车制造  

To Grow through a Positive Attitude of Leaming——An Interview of Mr.Zhu Guoqiang, Deputy GM,Xiamen Kinglong
Abstract:Kinglong has already without doubt been recognized as one of leading players among the bus industry from the aspect of independent brand building and overall performance in European market.Kinglong first stepped on the European market since 2005 when the company participated in the BAAV for the first time,and since then Kinglong had gradually been growing into a leading bus maker in the world.Mr.Zhu,expressed calmly and moderately that we are going to continue to make progress,and to grow ourselves through ...
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