2012年中国车市7大猜想

2011年中国汽车市场增速放缓,2012年的走势引人注目。通过对宏观经济、行业政策及消费环境的分析,指出2012年中国车市在刚性需求下,将在低速增长中调整。同时,2012年汽车市场的竞争更加激烈,车价走低是大势所趋,全球新车争相登陆中国市场,豪华车市场将继续东方不败,自主品牌企业面临更加严峻的挑战,独特的设计和人性化的配置成为购车首选。

Seven Guesses of Chinese Automotive Market in 2012

Automotive market in domestic has witnessed slow-down growth in 2011. The trend in 2012 will attract much more attention. By analyzing macro-economy, industry policies and consuming environment, it is indicated that in rigid demands of auto market in domestic Chinese automotive market will be adjusted in low growth. At the same time, auto market in 2012 will be more competitive and the declining of auto price is a general trend. New products in global will enter into Chinese car car market, luxury car market will keep successful in China, independent brand enterprises will face more severe challenge, unique design, humanized allocation will become the first choice.