城市轨道交通客运市场营销方法探讨

在经济发展日新月异的今天，现代城市人口大量增加，地域不断扩大．地面交通已无法适应由经济活动和人民生活产生的日益增长的运量需求，必须有一种快捷、安全、舒适、大运量．低能耗，少污染的城市交通工具来满足人们的出行需要．城市轨道交通就是这样一种理想的现代化的城市交通工具。

Discussion on Passenger Marketing Methods of Urban Railway

The development of urban railway is rapidly. It plays an important role in solve the traffic problems in cities, with virtues of high-capacity and fast. More and more tourists choose metro as their travel tool, so it is more important to improve urban railway passenger marketing, to meet the needs of its target tourists, improve the economic efficiency of passenger transport enterprises, and seek long-term survival and development of urban railway.