| 企业建立品牌的必要性 |
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| 引用本文： | 梁德明. 企业建立品牌的必要性[J]. 铁道建筑技术, 2008, 0(5): 109-111 |
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| 作者姓名： | 梁德明 |
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| 作者单位： | 中铁第五勘察设计院集团有限公司,北京,102600 |
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| 摘 要： | 简要介绍了品牌的定义及品牌在市场营销中的作用、意义，分析了工业企业品牌与消费企业品牌的不同之处，提出工业企业建立品牌的必要性及其作用。
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| 关 键 词： | 工业企业 品牌 市场营销 市场竞争 |
The Necessity of Building up Brands for Industrial Enterprises |
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| Liang Deming. The Necessity of Building up Brands for Industrial Enterprises[J]. Railway Construction Technology, 2008, 0(5): 109-111 |
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| Authors: | Liang Deming |
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| Affiliation: | Liang Deming (China Railway Fifth Survey and Design Institute Group Co. Ltd. , Beijing 102600, China) |
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| Abstract: | The definition of brand,brand's role and significance in marketing and differences between the band of industrial enterprises and that of consumer enterprises are introduced in this paper.The importance and role of building up brands in industrial enterprises are put forward. |
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| Keywords: | enterprise brand marketing market competition |
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