| 公路服务商业化经营与企业经营行为 |
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| 引用本文： | 李晓明,胡长顺.公路服务商业化经营与企业经营行为[J].交通运输工程学报,2004,4(1):96-101. |
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| 作者姓名： | 李晓明 胡长顺 |
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| 作者单位： | 长安大学,公路学院,陕西,西安,710064 |
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| 基金项目： | 陕西省交通厅科技研究项目(2002 52) |
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| 摘 要： | 综合经济学和交通工程学理论,以公路服务的经营特性、市场需求和市场细分为基础,研究了公路企业的经营目标、收费价格确定方法、收费定价策略与调价方法,进而分析和得到了公路企业的经营方法。实践证明,经营方法使得公路企业的收费经营行为更为科学,增加了收费收入;公共管制方法在合理考虑企业利益的同时,能够约束公路企业的追利行为,减少社会福利损失。这对公路企业经营收费公路和政府对公路企业经营行为的管制,具有指导意义。
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| 关 键 词： | 收费公路 公路服务 市场 垄断 市场细分 收费定价 |
| 文章编号： | 1671-1637(2004)01-0096-06 |
| 修稿时间： | 2003年4月24日 |
Company behavior and market operation of toll road |
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| LI Xiao-ming,HU Chang-shun School of Highway,Chang'an University,Xi'an ,China.Company behavior and market operation of toll road[J].Journal of Traffic and Transportation Engineering,2004,4(1):96-101. |
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| Authors: | LI Xiao-ming HU Chang-shun School of Highway Chang'an University Xi'an China |
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| Institution: | LI Xiao-ming,HU Chang-shun School of Highway,Chang'an University,Xi'an 710064,China |
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| Abstract: | According to the theories of economics and traffic engineering, this paper studied the market demand, segmenting market, targeting market, toll pricing method of toll road, analyzed road company behavior, put forward the operation method of road company. The applied results show that the marketing methods can rationalize the operation of road company, and increase the tolling revenue, the regulating methods can control the behavior of road company, and decrease the lost of social welfare. The contents of the paper can direct the operation of toll road company and is also important to the government regulation for toll road. 1tab, 1 fig, 8 refs. |
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| Keywords: | toll highway highway service market monopoly market segmentation toll pricing |
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