| 客车企业同质化趋势下的差异化策略 |
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| 引用本文： | 曲涛. 客车企业同质化趋势下的差异化策略[J]. 城市车辆, 2003, 0(1): 50-51 |
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| 作者姓名： | 曲涛 |
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| 摘 要： | 客车制造技术的日趋成熟,将导致产品“同质化”现象的发生。本文具体阐述产品同质化对企业,特别是中小企业发展所带来的不良影响,并介绍了企业进行差异化的方法和策略。
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| 关 键 词： | 同质化 差异化 策略 |
Diversity Strategy under the Trend of Homogenization in Bus Industries |
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| Qu Tao. Diversity Strategy under the Trend of Homogenization in Bus Industries[J]. Urban Vehicles, 2003, 0(1): 50-51 |
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| Authors: | Qu Tao |
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| Abstract: | With the maturity of bus manufacturingtechnology, product homogenization is inevitable. Thispaper discussed the ill impacts of homogenization on busenterprises, especially, small and medium-sized enterprises.It proposed some diversity measures and strategies for theseenterprises. |
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| Keywords: | Homogenization Diversity Strategy |
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