| 基于网络融合下通信运营企业的市场策略 |
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| 引用本文： | 张松,吴先锋. 基于网络融合下通信运营企业的市场策略[J]. 交通科技与经济, 2007, 9(3): 114-115,124 |
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| 作者姓名： | 张松 吴先锋 |
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| 作者单位： | 重庆邮电大学,经济管理学院,重庆,400065;重庆邮电大学,经济管理学院,重庆,400065 |
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| 摘 要： | 随着新一代通信标准的建立,网络融合对通信产业的发展起很大作用,在现有通信网发展的基础上,通过价值网络的分析和规划,明确网络融合下通信运营企业的市场策略,从而为产业的健康发展提出建设性的指导方案。
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| 关 键 词： | 通信产业 网络融合 市场策略 |
| 文章编号： | 1008-5696（2007）03-0114-02 |
| 修稿时间： | 2006-12-10 |
Corresponds the operation enterprise's market strategy based on the network fusion |
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| ZHANG Song,WU Xiang-feng. Corresponds the operation enterprise's market strategy based on the network fusion[J]. Technology & Economy in Areas of Communications, 2007, 9(3): 114-115,124 |
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| Authors: | ZHANG Song WU Xiang-feng |
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| Affiliation: | Chongqing University of Posts and Telecommunications, Chongqing 400065, China |
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| Abstract: | Along with the next generation correspondence standard establishment,the network fusion is very im- portant to the correspondence industry development,this article attempts to solve is in the foundation which the existing communications network develops,through the value network analysis and the plan,is clear about un- der the network fusion to correspond the operation enterprise's market strategy,thus for the industrial healthy development proposes the constructive direction. |
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| Keywords: | the correspondence industry network fusion the market strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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