| 客户价值管理研究与探讨 |
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| 引用本文： | 符望春.客户价值管理研究与探讨[J].铁道建筑技术,2010(11):94-97. |
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| 作者姓名： | 符望春 |
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| 作者单位： | 中铁二十五局集团有限公司,广州510600 |
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| 摘 要： | 介绍了客户价值管理研究和探讨的意义、客户价值的定义及计算、客户价值管理的策略和方法等;认为对客户价值管理的重视最终可以提高企业产品市场份额和企业竞争力,为企业带来最大化的价值。
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| 关 键 词： | 客户价值 企业管理 管理方法 |
Discussion and Research of Customer Value Management |
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| Fu Wangchun.Discussion and Research of Customer Value Management[J].Railway Construction Technology,2010(11):94-97. |
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| Authors: | Fu Wangchun |
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| Institution: | Fu Wangchun (China Railway 25^th Bureau Group Co.Ltd.,Guangzhou 510600,China) |
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| Abstract: | This article primarily discusses the research and discussion on the significance of customer value management, customer value definition and calculation,the strategies and methods of customer value management,etc.This article considers the attention to customer value management ultimately improves market share of enterprise products and the competitiveness of enterprises,and brings the maximum value to the enterprises ! Therefore,there are great significance and utility values in analysis,research and discussion of customer value management. |
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| Keywords: | customer value enterprise management management method |
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