| 固铂成山:适应与创新并举 |
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| 引用本文： | 于占波.固铂成山:适应与创新并举[J].商用汽车,2011(19):111. |
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| 作者姓名： | 于占波 |
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| 摘 要： | 2011年,经济增长的放缓不仅使得物流行业陷入低迷,同样还影响到了商用车轮胎市场。面对当前的市场形势,固铂成山(山东)轮胎有限公司选择了继续塑造高端品牌形象,放弃了简单的迎合与适用,顶住生产、销售成本的压力,采取逆向销售战略,增加产品开发
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| 关 键 词： | 客车轮胎 商用车 轮胎市场 市场形势 创新 经济增长 有限公司 品牌形象 物流行业 销售战略 |
Being Adoption and Innovation:Introduction of Cooper Chengshan(Shandong) Tire Co.,Ltd |
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| Abstract: | It is a fact that slowing down of economic growth did have negative impact on tyre market in china.Facing current market,cooper chengshan(shandong) tire co.,Ltd.determined to continually strengthen its high-end brand image,and provide extra budget for new product R&D,while improving product quality,by which the company has laid down solid foundation for effectively engaging in market competition whenever the market is recovering. |
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