| 大众汽车创新战略对行业发展的启示 |
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| 引用本文： | 袁少明,吕昶.大众汽车创新战略对行业发展的启示[J].上海汽车,2012(10):30-32,37. |
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| 作者姓名： | 袁少明 吕昶 |
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| 作者单位： | 上海大众汽车有限公司,上海,201805 |
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| 摘 要： | 通过对大众汽车集团创新资源配置与管理的分析,提出国内企业在加大研发投入的基础上,制定合适的研发战略是关键,企业结盟是有益的补充.
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| 关 键 词： | 大众汽车 创新 战略 |
Revelation of the Innovation Strategy in Volkswagen Group to Industry Development |
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| Yuan Shaoming Lv Chang.Revelation of the Innovation Strategy in Volkswagen Group to Industry Development[J].Shanghai Auto,2012(10):30-32,37. |
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| Authors: | Yuan Shaoming Lv Chang |
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| Institution: | Yuan Shaoming Lv Chang |
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| Abstract: | Through the analysis of innovative resource allocation and management of Volkswa- gen Group, this paper puts forward that the formulation of appropriate R＆D strategies is crucial issue, and business alliance can be deemed as a beneficial supplement on the basis of increasing investment in research for domestic enterprises. |
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