| 高速铁路竞争条件下基于SWOT分析的公路客运企业经营战略选择研究 |
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| 引用本文： | 周灵,景玲,胡骥.高速铁路竞争条件下基于SWOT分析的公路客运企业经营战略选择研究[J].交通标准化,2010(17):75-78. |
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| 作者姓名： | 周灵 景玲 胡骥 |
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| 作者单位： | 1. 西南交通大学交通运输学院,四川,成都,610031
2. 桂林电子科技大学商学院,广西,桂林,541004 |
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| 摘 要： | 通过对目前形势下公路客运大巴和铁路动车组竞争力及内外部环境的分析研究,建立SWOT分析矩阵,可找出公路客运企业在与高速铁路的竞争下摆脱劣势,发挥自身特长,继续高速发展的经营战略。
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| 关 键 词： | 高速铁路 竞争 公路客运企业 经营战略 选择 |
Business Strategies Selection of Highway Passenger Transportation Enterprises Based on SWOT Analysis under Competition with High Speed Railway |
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| ZHOU Ling,JING Lin,HU Ji.Business Strategies Selection of Highway Passenger Transportation Enterprises Based on SWOT Analysis under Competition with High Speed Railway[J].Communications Standardization,2010(17):75-78. |
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| Authors: | ZHOU Ling JING Lin HU Ji |
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| Institution: | 1.College of Traffic and Transportation,Southwest Jiaotong University,Chengdu 610031,China;2.School of Business,Guilin University of Electronic Technology,Guilin 541004,China) |
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| Abstract: | A matrix based on SWOT is set up through analyzing competition as well as internal and external environment between highway passenger bateers and railway multiple units,the business strategies of highway passenger transportation enterprises,such as getting rid of disadvantages,playing advantages and continuing rapid development,can be found out. |
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| Keywords: | high speed railway competition highway passenger transportation enterprise business strategy selection |
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