| 入世后中国汽车工业的营销模式和对策研究 |
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| 引用本文： | 周明安,赵志刚,魏小华.入世后中国汽车工业的营销模式和对策研究[J].交通科技与经济,2005,7(2):48-50. |
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| 作者姓名： | 周明安 赵志刚 魏小华 |
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| 作者单位： | 浙江工业大学浙西分校,机电控制工程系,浙江,衢州,324006 |
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| 摘 要： | 加入WTO后中国汽车产业由于政策所带来的销售优势将由于市场的开放,外资介入汽车销售领域而逐渐消失。从分析中国和国外现行汽车销售模式的特点入手,并在此基础上提出中国汽车销售可行的发展模式。
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| 关 键 词： | 营销模式 对策研究 汽车工业 |
| 文章编号： | 1008-5696-(2005)02-0048-03 |
| 修稿时间： | 2004年6月15日 |
Marketing pattern and countermeasure research of China's auto industry after entering WTO |
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| ZHOU Ming-an,ZHAO Zhi-gang,WEI Xiao-hua.Marketing pattern and countermeasure research of China''''s auto industry after entering WTO[J].Technology & Economy in Areas of Communications,2005,7(2):48-50. |
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| Authors: | ZHOU Ming-an ZHAO Zhi-gang WEI Xiao-hua |
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| Abstract: | The sales promotion of China's auto production resulting from the advantageous government policy after entering WTO will fade away gradually with the opening of market and participation of foreign investment. Analysis is made on the marketing patterns internationally in contrast with other countries, and provided the feasibility for China's auto industries. |
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| Keywords: | marketing pattern countermeasure research auto industry |
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