招生宣传工作中的现代信息技术的应用

随着社会对人才素质要求越来越高，高等学校的招生办学规模越来越大，生源质量将直接影响着学校生存与发展，因此对招生宣传工作提出了越来越高的要求。本文重点探讨了在招生宣传中如何运用现代信息技术以突破传统的招生简章和宣传材料散发，效率低下效果不佳的困境。

Application of Modern Information Technology in College Enrollment Campaign

Abstract. With the growing demand of personnel qualities in society and expanding scale of students recruitment in universities, students quality will directly affect the survival and development of school. Therefore, higher requirements of studentsenrollment and publicity work are becoming more and more important. This paper mainly discusses how to use modern information technology to enroll students and get rid of the disadvantages and low efficiency of traditional way of distributing publicity materials.