| 广告与消费文化的符号学解析 |
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| 引用本文： | 曹进,杨保林.广告与消费文化的符号学解析[J].兰州铁道学院学报,2007,26(2):111-113. |
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| 作者姓名： | 曹进 杨保林 |
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| 作者单位： | 西北师范大学,外语学院,甘肃,兰州,730070;西北师范大学,外语学院,甘肃,兰州,730070 |
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| 摘 要： | 广告作为商业活动不可或缺的媒介,有其重要的符号意义.广告的符号意义又有其特殊性,运用符号学理论可以更深入地理解广告所要传达的意义,包括其内在涵义及其隐含的其它意义.本文拟从符号学的角度分析日常生活中的某些广告,联系人们的消费观念和广告对人们的观念可能造成的影响做出细致的分析并试图探讨隐藏在广告背后的文化内涵.
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| 关 键 词： | 广告 消费文化 符号学 |
| 文章编号： | 1001-4373(2007)02-0111-03 |
| 修稿时间： | 2006-10-12 |
Analysis of Advertising and Consuming Culture from Semiotical Perspective |
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| Cao Jin,Yang Baolin.Analysis of Advertising and Consuming Culture from Semiotical Perspective[J].Journal of Lanzhou Railway University,2007,26(2):111-113. |
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| Authors: | Cao Jin Yang Baolin |
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| Institution: | School of Foreign Languages,Northwest Normal University, Lanzhou 730070,China |
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| Abstract: | Advertising,as an essential part of commercial activities,is of great semiotical significance.The significance of advertising,including its connotation and denotation,can be completely understood through the theories of semiotics.Some daily advertisements are analysed from the perspective of semiotics,and the people's consuming concept and the influence the advertisement may cause are expounded to probe into deep significance under the advertisement. |
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| Keywords: | advertising consuming culture semiotics |
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