| 消费者情感体验的心理分析 |
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| 引用本文： | 杨小红,雷霞,许益锋.消费者情感体验的心理分析[J].兰州铁道学院学报,2007,26(5):46-49. |
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| 作者姓名： | 杨小红 雷霞 许益锋 |
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| 作者单位： | 西安工程大学 陕西西安710048 |
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| 摘 要： | 消费者情感体验指消费者经历的感觉、情绪、心境.消费者情感体验是影响消费者行为的重要冈素,对消费者情感体验的研究是制定情感体验营销策略的基础.本文从动机、个性、态度、沟通、决策、满意与忠诚这几个方面对消费者的情感体验进行了心理分析.
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| 关 键 词： | 消费心理 消费行为 体验营销 情感 情感体验 |
| 文章编号： | 1001-4373（2007）05-0046-04 |
| 修稿时间： | 2007-05-20 |
Psychology Analysis of Consumer Affect Experience |
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| Yang Xiaohong,Lei Xia,Xu Yifeng.Psychology Analysis of Consumer Affect Experience[J].Journal of Lanzhou Railway University,2007,26(5):46-49. |
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| Authors: | Yang Xiaohong Lei Xia Xu Yifeng |
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| Abstract: | The term affect experience is used to describe the feelings,emotions,and moods experienced by consumers.Consumer affect experience is an important factor that influences consumer behavior,and the psychology analysis of consumer affect experience is a foundation of affect experience marketing.This essay involves the study of consumer affect experience and its psychology analysis including motivation,personality,attitude,communication,satisfaction and loyalty. |
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| Keywords: | consumer psychology consumer behavior experience marketing affect affect experience |
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