| 基于顾客感知价值的技术降成本方法探讨 |
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| 引用本文： | 李瑾南,赵小平,黄慧.基于顾客感知价值的技术降成本方法探讨[J].汽车科技,2014(3):53-57. |
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| 作者姓名： | 李瑾南 赵小平 黄慧 |
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| 作者单位： | 东风汽车公司技术中心,武汉430056 |
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| 摘 要： | 本文是基于价值工程理论,从顾客的感知价值角度出发探讨了技术降成本的方法。实践表明,该方法在保证和提高产品市场竞争力的同时,能有效降低其开发和生产成本。
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| 关 键 词： | 技术降成本 感知价值 市场竞争力 价值工程 |
The Method Study Based on Customer Perceived Value for Cost Reducing |
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| LI Jin-nan,ZHAO Xi-ping,HUANG Hui.The Method Study Based on Customer Perceived Value for Cost Reducing[J].Automobile Science and Technology,2014(3):53-57. |
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| Authors: | LI Jin-nan ZHAO Xi-ping HUANG Hui |
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| Institution: | ( Dongfeng Motor Corporation Technical Center, Wuhan 430056, China ) |
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| Abstract: | This paper is based on the theory of value engineering,from the customers＇ perceived value point of view to research the cost reduction method.The practice shows that the optimization method can ensure and improve the market competitiveness of products and can effectively reduce the cost of development and production in the same time. |
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| Keywords: | technology and reduce costs perceived value market competitiveness value engineering |
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