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论企业的多元化
引用本文:林玉祥. 论企业的多元化[J]. 港航论坛, 2006, 0(1)
作者姓名:林玉祥
作者单位:厦门大学 福建厦门363105
摘    要:随着我国加入世贸组织,中国企业正面临着越来越激烈的竞争,经营的多元化也更多的成为企业决策时的选择。然而,有些企业由于对多元化的本质认识不够,在实行多元化战略的过程中暴露出一些问题,有些企业甚至陷入了所谓的多元化经营危机。本文将就企业在多元化经营方面的一些问题做经济学的理论探讨,并为中国企业在多元化经营方面提供一点决策建议。

关 键 词:多元化  协同理论  核心竞争力  交易成本  规模经济

Analysis of the enterprises' Pluralism
LIN Yu-xiang. Analysis of the enterprises' Pluralism[J]. Harbor & Shipping Forum, 2006, 0(1)
Authors:LIN Yu-xiang
Abstract:As china becomes a member of the WTO, Chinese enterprises are confronted with more and more intense competitions, so Pluralism has became one more choice in enterprise management. However, some managers of enterprises have no essential insight into it, and some problems occur in implementing Pluralism, and even some enterprises falls into the crisis of Pluralism. This thesis endeavors to do some economic analysis about Pluralism and provides some advices for Chinese Enterprise.
Keywords:pluralism  cooperative theory  core competitiveness  transaction costs  economies of scale
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