治理假冒伪劣商品泛滥的适度控制分析

在一个国家内根据假冒伪劣商品是极其困难的，即使可能也是不经济的，为了符合经济平衡，应将其控制在能被消费者和企业接受的适度范围内。通过分析政府和企业打击假冒伪劣商品的适度控制问题，求出了企业“打假”费用的最佳投入区间，推导出了企业“打假”费用的投入与销售收入的函数关系式；同时，运用微观经济分析方法，定性地给出了政府“打假”费用投入的最佳规模。

Analysis of the Moderate Control for Fighting against the Counterfeit and Inferior Goods

It is very difficult to wipe out the counterfeit and inferior goods in one country, even though possible, it is uneconomical. What we quest for is a moderate control that measures up to the economic balance law, and is accepted by the consumer. Starting from this purpose, this paper analyzes the moderate controlling problem of the government and enterprises to fight against the counterfeit and inferior goods, and derives an optimal region for the enterprises to invest and the functions about the sales income and the investment in fighting against the counterfeit and inferior goods. Furthermore, this paper qualitatively arrives at the optimal scale for the government to fight against the counterfeit and inferior goods by applying the microeconomy analyzing method.