| 初探网络游戏广告类型及广告策略 |
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| 引用本文： | 李玉坤,乔英久.初探网络游戏广告类型及广告策略[J].辽宁省交通高等专科学校学报,2010,12(4):43-45,78. |
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| 作者姓名： | 李玉坤 乔英久 |
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| 作者单位： | 辽宁省交通高等专科学校,辽宁沈阳110122 |
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| 摘 要： | 本文在网络游戏广告的发展现状和前景、定义和类型,以及诉求策略和创意策略上进行了初步的探索和分析。
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| 关 键 词： | 网络游戏广告 类型 诉求策略 创意策略 |
The Exploration and Analysis of Network Game Advertising Strategy |
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| LI Yu-kun,QIAO Ying-jiu.The Exploration and Analysis of Network Game Advertising Strategy[J].Journal of Liaoning Provincial College of Communications,2010,12(4):43-45,78. |
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| Authors: | LI Yu-kun QIAO Ying-jiu |
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| Institution: | LI Yu-kun QIAO Ying-jiu |
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| Abstract: | This article explores and analyzes preliminary Network game advertisement from the development situation and prospect,to the definition and type,as well as the selling strategy and idea strategy. |
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| Keywords: | Network game advertisement type selling strategy idea strategy |
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