The acquisition of pre-trip information: A stated preference approach |
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Authors: | John Polak Peter Jones |
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Institution: | (1) Transport Studies Unit, University of Oxford, 11 Bevington Rd., 0X2 6NB Oxford, UK;(2) Transport Studies Group, University of Westminister, 35 Marylebone Road, NW1 5LS London, UK |
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Abstract: | This paper describes a study into the effects of pre-trip information on travel behaviour, carried out as part of the DRIVE project EURONETT. The aim of the study was to investigate travellers' requirements for different types of travel information and methods of enquiry and to relate the process of information acquisition to changes in travel behaviour. The study was carried out using a stated preference approach, built on the use of a microcomputer based simulation of an in-home pre-trip information system offering information on travel times from home to City Centre, by bus and car, at different times of the day. A novel feature of the stated preference exercise was that respondents effectively generated their own choice set of alternatives through the process of information acquisition. Surveys were undertaken in parallel in Birmingham and Athens, thus allowing a comparison to be made between behaviour in typical Southern and Northern European settings.The first part of the paper discusses some of the fundamental behavioural and modelling issues raised by the introduction of advanced traveller information systems. It then describes the study methodology and the stated preference experiment. Results are presented from an analysis of the information acquisition process itself and from choice models relating the acquired information to effects on different dimensions of travel behaviour. |
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Keywords: | information acquisition pre-trip information stated preference travel information systems |
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