| 星级游船康乐项目营销策略和探讨 |
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| 引用本文： | 苏枫.星级游船康乐项目营销策略和探讨[J].武汉航海(武汉航海职业技术学院学报),2007(4). |
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| 作者姓名： | 苏枫 |
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| 作者单位： | 武汉航海职业技术学院 湖北武汉430062 |
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| 摘 要： | 康乐,顾名思义是指健康娱乐的意思,就是指满足人们健康和娱乐需要的一系列活动。现代康乐是人类物质文明和精神文明高度发展的结果,也是人们精神文化生活水平提高的必然要求。如何做好康乐项目的营销是非常重要的。
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| 关 键 词： | 游船 康乐项目 营销 |
Star Class Pleasure Boat Peace and Happiness Project Marketing Strategy and Discussion |
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| SU Feng.Star Class Pleasure Boat Peace and Happiness Project Marketing Strategy and Discussion[J].Wuhan Marine(Journal of Wuhan Marine College),2007(4). |
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| Authors: | SU Feng |
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| Abstract: | Leisure, as the name suggests is healthy entertainment means, it refers to meet people's health and entertainment needs of a series of activities. Leisure is the modern material and ideological development, Culture is the spirit of the people and improve the living standards in rural areas. How do recreational projects Marketing is very important. |
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| Keywords: | Cruise Leisure projec Marketing |
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