| 社会变迁对《长江日报》报纸广告改革与发展的影响 |
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| 引用本文： | 谢丹,严治平.社会变迁对《长江日报》报纸广告改革与发展的影响[J].武汉船舶职业技术学院学报,2007,6(4):69-71,75. |
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| 作者姓名： | 谢丹 严治平 |
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| 作者单位： | 1. 江汉大学视觉文化研究所,湖北武汉,430062
2. 江汉大学人文学院,湖北武汉,430062 |
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| 摘 要： | 本论文选取湖北地区比较有影响力的报纸——《长江日报》为个案研究对象,概括、分析《长江日报》报纸广告在不同社会发展阶段所呈现的广告现象、广告特点,并从中分析社会变迁对其广告发展产生的影响。
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| 关 键 词： | 长江日报 报纸广告 社会变迁 |
| 文章编号： | 1671-8100（2007）04-0069-03 |
| 修稿时间： | 2007-04-26 |
Social Changes and Newspaper Advertisements Reform and Development in Changjiang Daily |
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| XIE Dan,YAN Zhi-ping.Social Changes and Newspaper Advertisements Reform and Development in Changjiang Daily[J].Journal of Wuhan Institute of Shipbuilding Technology,2007,6(4):69-71,75. |
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| Authors: | XIE Dan YAN Zhi-ping |
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| Institution: | 1. Vision Culture Institution, Jianghan University, Wuhan 430062, China; 2. Humanities Department, Jianghan University, Wuhan 430062, China |
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| Abstract: | This paper chooses Changjiang Daily,a very influential newspaper in Hubei province for study.It summarizes and analyses the phenomena and features of advertisements presented by Changjiang Daily in different stages of social development,and finds out the impact of social change on the development of advertisements. |
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| Keywords: | Changjiang Daily newspaper advertisement social change |
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