| 浅析当代大学生消费行为 |
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| 引用本文： | 李志伟.浅析当代大学生消费行为[J].武汉船舶职业技术学院学报,2012,11(3):95-97. |
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| 作者姓名： | 李志伟 |
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| 作者单位： | 河南商业高等专科学校,中国郑州,450044 |
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| 摘 要： | 当前高校大学生的的消费观念日趋多元化,他们具有独特的思想、开放的心态、张扬的个性等新特点给高校校园带来了新气象,注入了新活力。这给高校带来了新的研究课题。本文通过对大学生的消费现象来分析其消费行为存在的问题,并对大学生如何建立健康的消费观提出几点建议。
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| 关 键 词： | 大学生 消费现象 消费行为 |
Analysis on the Consuming Behavior of Temporary College Students |
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| LI Zhi-wei.Analysis on the Consuming Behavior of Temporary College Students[J].Journal of Wuhan Institute of Shipbuilding Technology,2012,11(3):95-97. |
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| Authors: | LI Zhi-wei |
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| Institution: | LI Zhi-wei (Henan Business College, Zhengzhou 450044, China) |
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| Abstract: | The consuming concept of temporary college students tends to diversify. Their in- dividual, open and outgoing personality has brought freshness and energy to the campus and they become the focus of scientific study in the college. This essay analyses the existing problems in college students＇ consuming behavior and puts forward some proposals on how to build healthy consuming concept. |
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| Keywords: | university student consumption phenomena consuming behavior |
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