| 不确定条件下的汽车产品开发投资评价模型构建 |
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| 引用本文： | 张夕勇.不确定条件下的汽车产品开发投资评价模型构建[J].汽车工程,2005,27(2):257-263,208. |
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| 作者姓名： | 张夕勇 |
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| 作者单位： | 北京交通大学经济管理学院,北京,100044 |
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| 摘 要： | 主要提出了在不确定条件下汽车开发投资的评价模型。首先对汽车开发投资的不确定性进行了分析，然后根据总结的汽车行业不确定的特征，构建了汽车产品投资的评价模型体系，包括实物期权思想下的汽车产品开发决策模型、在专家评价模型基础上构建的汽车产品立项评价模型和在过程评价模型基础上构建的汽车产品开发过程评价模型。
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| 关 键 词： | 不确定条件 投资评价 实物期权模型 |
Modeling of Investment Evaluation for Automotive Product R&D Under Uncertain Conditions |
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| Zhang Xiyong.Modeling of Investment Evaluation for Automotive Product R&D Under Uncertain Conditions[J].Automotive Engineering,2005,27(2):257-263,208. |
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| Authors: | Zhang Xiyong |
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| Institution: | Zhang XiyongSchool of Economics and Management,Beijing Jiaotong University,Beijing 100044 |
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| Abstract: | This paper mainly puts forward an evaluation model for the investmen t on automotive product R&D under uncertain conditions. At first, the uncertain circumstances in automotive product R&D are analyzed; Secondly, in view of the u ncertainties in many aspects in automotive industry, an overall model of investm ent evaluation for automotive product R & D is built, including: the decision-m a king model for automotive product R&D based on real options theory; the project evaluation model for automotive product R&D based on expert-appraising model; a n d the evaluation model for product development process based on process-apprais ing model. |
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| Keywords: | Uncertain conditions Investment evaluation Real options model |
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