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全地形车企业产品开发与市场开拓建议
引用本文:陆榕,程业昭.全地形车企业产品开发与市场开拓建议[J].摩托车技术,2011(6):30-32.
作者姓名:陆榕  程业昭
作者单位:江苏林海动力机械集团公司
摘    要:目前我国全地形车行业面临新的机遇和挑战,产品开发与市场开拓工作对企业的发展起着关键作用.为了行业的健康发展,一方面,政府部门和行业机构应不断研究新情况,对产业进行正确引导;另一方面,各企业特别是行业骨干企业,应当重视对行业发展的研究,实施各自的产品开发与市场开拓战略.

关 键 词:全地形车  产品开发  市场开拓

Advices About ATV Product Development and Market Exploitation
Lu Rong,Cheng Yezhao.Advices About ATV Product Development and Market Exploitation[J].Motorcycle Technology,2011(6):30-32.
Authors:Lu Rong  Cheng Yezhao
Institution:Lu Rong Cheng Yezhao(Jiangsu Linhai Power Machinery Group Corp.)
Abstract:Chinese ATV industry now faces new opportunities and challenges.The product development and market exploitation both play crucial roles in the development of ATV manufacturers.To promote the healthy development of Chinese ATV industry,the government authorities and industry organizations should constantly research the changing situations to properly guide the development of the industry,while major manufacturers also should pay more attention to the industry development and conduct individualized product de...
Keywords:ATV  Product development  Market exploitation  
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