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Effects of economic disincentives on private car use
Authors:Jakobsson  Cecilia  Fujii  Satoshi  Gärling  Tommy
Institution:(1) Göteborg University, Sweden;(2) Kyoto University, Japan
Abstract:A field experiment was conducted to investigate the effects of economic disincentives on private car use. Eighty two-adult households who were owners of at least one car were randomly assigned to three experimental groups and one control group. Both experimental and control groups logged their car trips during one week before, one week during, and one week after treatment. The treatment consisted of charging two of the experimental groups approximately 100% of normal cost per kilometer of driving during 2 weeks, and charging the third experimental group this amount per kilometer of driving during 4 weeks. With the purpose of investigating whether deliberate planning increases the effect of economic disincentives, the households in one of the former and in the latter group were asked to fill out a prospective car log for the following week. The control group was not charged or requested to fill out a prospective car log but was in other respects treated in the same way. Analyses of the car logs and odometer readings during and at the end of treatment showed a weak reduction of car use due to the economic disincentives that however were almost completely dependent on planning.
Keywords:car use reduction  economic disincentives  field experiment  private car use
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