道路运输企业市场营销管理研究

市场营销管理是市场经济条件下,企业参与市场竞争并最终实现生存、赢利、发展的重要手段。基于市场营销的基本概念,分析了当前我国道路运输企业从事市场营销管理的市场环境,在分析国内运输需求、运输提供能力以及市场发展潜力的基础上,结合现代物流业发展、市场经济理论,提出了企业从事市场营销管理的相应策略和手段,最终得出在我国经济飞速发展的时期,运输企业作为物流供应链中最重要环节的服务提供商,通过合理有效的市场营销手段,可以实现更大的拓展空间,为我国现代物流业乃至国民经济的发展提供更大的支撑。

Marketing Management of Road Transport Motor Carriers

Marketing management is a very important measure when enterprises join the market competition and finally realize the subsistence,profit and development under the conditions of market economy.The basic concept of marketing is brought forward,and the current marketing environment of China's motor carrier to embark marketing management is analyzed.On the basis of analyzing the demand of internal transport,capability of transport provision and market developing potential,integrated with the development of modern logistics and theory of market economy,the corresponding strategy and measures for enterprises doing marketing management is put forward.It is concluded that,as the most important service provider in logistic supply chain,motor carrier can actualize more space to develop and furthermore provide more powerful support for China's modern logistics even the development of the national economy via reasonable and effectual marketing measures in the period of China's rapid economic development.