| 年度产销100万辆:看中国一汽品牌力的提升 |
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| 引用本文： | 晓琴.年度产销100万辆:看中国一汽品牌力的提升[J].商用汽车,2011(3):82. |
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| 作者姓名： | 晓琴 |
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| 摘 要： | 2010年12月22日,中国一汽迎来了自主年产销100万辆的荣耀时刻。这100万凝聚着数代中国一汽人的心血和汗水,浓缩了中国汽车人半个多世纪的创业艰辛。这一成绩还是中国一汽品牌战略的阶段性成果,诠释了中国一汽
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| 关 键 词： | 品牌战略规划 中国汽车 健康成长 提升 自主品牌 创业 细分市场 品质 品牌力 成绩 |
FAW Reinforce Its Brand Awareness and Competitive Strength |
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| Abstract: | Dec.22,2010,FAW celebrated the most happy and glorious moment of total production and sales volume of millionth vehicles,from which it could be seen that FAW had truly realized the importance of brand awareness and competitive strength,that is to stick to the long-term and sustainable brand strategy so as to keep brand building health development. |
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