Household trip generation choice—Alternative empirical approaches

Trip generation models have generally received less attention than other aspects of travel decision making. This article presents some explorations into the structure of trip decisions for shopping, using data from weekly shopping diaries. The paper compares alternative formulations of the naturally-ordered choice model used by Sheffi (1979) to avoid the problems inherent in multinomial logit models. Firstly, imposing cross-alternative restrictions on some of the coefficient values is termed the constrained model. Secondly, when no such restrictions are imposed, the model decomposes into a sequence of binary models, and this is termed the unconstrained model, which can be used to test the validity of the restrictions. The variables used include both shopping expenditures and locational factors, both of which are found to play a key role in shopping travel decisions, as well as more conventional socio-economic variables. A clearer understanding of the role of car ownership in travel decisions is obtained.