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Willingness to pay for road curviness and road type
Institution:1. Faculty of Economics and Business, Institute of Transport Studies C37, School of Business, The University of Sydney, Sydney NSW 2006, Australia;2. Capital Research, Wellington, New Zealand;1. School of Public and Environmental Affairs, Indiana University, 1315 East 10th Street, Bloomington, 47405 IN, United States;2. School of Public and Environmental Affairs, Indiana University, United States;3. Center for Survey Research, Indiana University, United States;4. Center for Survey Research and School of Public and Environmental Affairs, Indiana University, United States;1. PPGE3M/ Federal University of Rio Grande do Sul, Brazil;2. State Environmental Foundation, Porto Alegre, Brazil;1. School of International and Public Affairs, Shanghai Jiao Tong University, Shanghai 200230, China;2. Institute of Image Communication and Information Processing, Shanghai Jiao Tong University, Shanghai 200230, China;1. Marine Biology Institute of Shandong Province, 7 Youyun Street, Qingdao, Shandong Province, China;2. Ocean University of China, 5 Yushan Street, Qingdao, Shandong Province, China;1. Instituto de Ingeniería, Universidad Nacional Autónoma de México, Cd. Universitaria, 04510 D.F., Mexico;2. School of Chemical Engineering and Advanced Materials, Newcastle University, Newcastle Upon Tyne NE1 7RU, England, UK
Abstract:This paper develops a method to value two road design features: curviness and road type (2-lane, 4-lane without a median, and 4-lane with a wide grass median). These features are linked to the safety of the road environment, providing information on how much individuals are willing to pay to reduce exposure to risk in the driving environment when trading between mixtures of curviness and road type. A stated choice experiment was designed in which car and truck drivers undertaking regional and inter-urban trips out of six New Zealand cities evaluated alternative trip profiles in terms of travel times and costs in addition to curviness and road type, and chose one of the trip profiles as the most preferred.
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