| 中小货代企业核心竞争力与市场竞争策略 |
| |
| 引用本文： | 陈双喜.中小货代企业核心竞争力与市场竞争策略[J].世界海运,2002,25(6):30-31,33. |
| |
| 作者姓名： | 陈双喜 |
| |
| 作者单位： | 大连海事大学,辽宁大连 116026 |
| |
| 摘 要： | 我国加入世贸组织后,随着货代市场客观环境的变化,货代市场竞争的加剧,中小货代企业必须及时地发现有利于企业发展的市场机会,寻求自己占领货代市场的核心竞争力,实施能够最大限度地发挥核心竞争力的市场竞争策略,谋求自己的生存与发展。
|
| 关 键 词： | WTO 中小货代 核心竞争力 竞争策略 |
| 文章编号： | 1006-7728(2002)06-0030-02 |
On the Core-Competitiveness and the Marketing Competitive Strategy of the Medium-Small Forwarders |
| |
| Abstract: | After China抯 accession to WTO,the medium-small forwarders should seek the market opportunities to develop themselves and look forward to the core-competitiveness to take the market share as the forwarding market being changed so quickly. The forwarders shall exert its market competitive strategy at full extent in order to survive in the changing market. |
| |
| Keywords: | WTO |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
