| 马尔科夫分析法在旅客运输市场中的应用 |
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| 引用本文： | 蒋飞翔,孙有信. 马尔科夫分析法在旅客运输市场中的应用[J]. 交通科技与经济, 2011, 13(5): 100-102,105 |
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| 作者姓名： | 蒋飞翔 孙有信 |
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| 作者单位： | 兰州交通大学交通运输学院,甘肃兰州,730070 |
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| 摘 要： | 在综合交通运输市场中,旅客出行方式的选择是一个复杂而重要的问题;通过对铁路运输、公路运输、水路运输和航空运输等多种运输方式旅客流动变化的趋势和规律进行分析,采用马尔科夫分析法对交通运输市场的旅客流动变化进行科学预测,为交通运输部门调整运输营销策略提供决策依据。
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| 关 键 词： | 交通运输市场 旅客流动 马尔科夫分析法 运输营销策略 |
Application of Markov Analysis for Researching the Market of Passenger Transportation |
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| JIANG Fei-xiang,SUN You-xin. Application of Markov Analysis for Researching the Market of Passenger Transportation[J]. Technology & Economy in Areas of Communications, 2011, 13(5): 100-102,105 |
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| Authors: | JIANG Fei-xiang SUN You-xin |
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| Affiliation: | JIANG Fei-xiang,SUN You-xin(School of Traffic and Transportation,Lanzhou Jiaotong University,Gansu 730070,China) |
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| Abstract: | In the mixed transport market,the choice of passenger transport mode is a complex and important question.Analysing the trends and patterns of passenger liquidity in rail transport,road transport,sea transport and air transport,the paper adopts Markov analysis to predict precisely the change of passenger liquidity in transport market and provides strategic basis to transport departments for their adjusting transport marketing strategies. |
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| Keywords: | transport market passenger liquidity Markov analysis transport marketing strategy |
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