| 基于IMC理论的十堰城市营销与品牌提升策略 |
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| 引用本文： | 董文波,陈家润.基于IMC理论的十堰城市营销与品牌提升策略[J].湖北汽车工业学院学报,2012,26(1):68-72. |
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| 作者姓名： | 董文波 陈家润 |
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| 作者单位： | 湖北汽车工业学院经济管理学院,湖北十堰,442002 |
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| 摘 要： | 结合整合营销传播的相关理论,分析了十堰城市形象定位与产品设计,提出了十堰城市营销与品牌提升的构想和实施策略。
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| 关 键 词： | 整合营销传播 十堰市 城市营销 |
Strategies for City Marketing and Brand Promotion of Shiyan City Based on IMC Theory |
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| Dong Wenbo
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Chen Jiarun.Strategies for City Marketing and Brand Promotion of Shiyan City Based on IMC Theory[J].Journal of Hubei Automotive Industries Institute,2012,26(1):68-72. |
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| Authors: | Dong Wenbo Chen Jiarun |
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| Institution: | (School of Economics and Management,Hubei Automotive Industries Institute,Shiyan 442002,China) |
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| Abstract: | Based on the relevant theories of Integrated Marketing Communication,the City Image position and product design of Shiyan were analyzed.Some ideas and Implementation strategies for city marketing and brand promotion of Shiyan were put forward. |
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| Keywords: | Integrated Marketing Communication Shiyan City city marketing |
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